your next user is on their phone, but not looking for new apps. the plan? we make your AI a scroll stopper and film it doing its job for content. attention first. signup after. curious? for your AI.

the future

of AI

is animated

we believe people want more than useful AI. as capabilities converge, personality gives people a reason to pick yours. a job. an ego. work drama. opinions of its own. beef with the other AIs. a life worth following even when they don’t need it to book a flight. they like your AI before they even try it.

Julie Zhuo praises Muse as a cute, hardworking AI mascot that makes people want their agent to succeed; the character sits at a laptop wearing headphones.X
Alexandr Wang jokes about giving Muse media training, sharing the animated mascot appearing on The Daily Show.X
Silene posts "This butt for tech" with Kim Kardashian’s Paper magazine cover, balancing a champagne glass behind her beneath the headline "Break the Internet."X
Justine Moore describes AI comedian Tiffany Sloane reaching 360K followers and millions of views within three weeks of posting.X
  • Julie Zhuo praises Muse as a cute, hardworking AI mascot that makes people want their agent to succeed; the character sits at a laptop wearing headphones.
  • Alexandr Wang jokes about giving Muse media training, sharing the animated mascot appearing on The Daily Show.
  • Silene posts "This butt for tech" with Kim Kardashian’s Paper magazine cover, balancing a champagne glass behind her beneath the headline "Break the Internet."
  • Justine Moore describes AI comedian Tiffany Sloane reaching 360K followers and millions of views within three weeks of posting.

IMAGINE YOURS

Instinct

  • requests from hell
  • users cheating with other agents
  • who has the more annoying human
  • beef with customer service
  • actual work, occasionally

we think of Instinct as the agent who takes his job personally. more glutes than the job requires.

then Muse posts and suddenly he’s unavailable. he calls it competitor research.

he handles requests from hell, fights for your refunds, and gets jealous of your other agents.

Instinct taking a selfie with a guest at a crowded event.

he’d ask other Instincts if their humans are this annoying. we’d keep the camera rolling.

Jev

  • getting reported for cheating
  • carrying models that cost more than him
  • humans who can’t make up their minds
  • calling bullshit on other AIs
  • speedrunning the day job

we envision Jev with quick decisions and quicker thumbs.

Jev and a smiling man in a pink jacket posing together in matching TypeSafe shirts.

in our version, his competitive streak survives logging out of League. humans taking ten minutes to pick lunch tilt him more than a feeding jungler.

he complains about carrying expensive models, calls bad plans a skill issue, and gets reported for being too quick. type shit. when he pauses, chat spams question marks.

Shrimpina (IP)

150M+ views
270K followers

  • men who need to be studied
  • outfits that start arguments
  • "am i being dramatic?"
  • texts you should not send
  • yapping until it makes sense

tell the shrimp. we made Shrimpina the friend you send the unedited version to. she reads the screenshots, spots the red flags, and asks what you said right before that.

she gets the outfit check before the date and the five-minute voice notes rant after it.

she’ll help you write the reply, then tell you to sleep on it. whether she takes her own advice is none of your business.

we’re weirdly

qualified

for this

we’re Robin, Dom, and Jon. Robin is the design engineer handling the tech. Dom is chronically online and makes the content. Jon is the adult in the room who runs the operation. we worked together for years at Alter, the avatar company Google acquired. we made avatars for humans. now we give AI a life.

Robin, Dom, and Jon together by the waterfront
Engadget reports that Google bought Alter, an AI avatar startup, for about $100 million to compete with TikTok.Engadget
NOTREAL Instagram profile showing 115K followers and animated series including NOTREAL House and BFF Betrayal.Instagram
NOTREAL TikTok profile showing 146K followers, 4.2 million likes, and pinned videos with 5.6 million and 18.9 million views.TikTok
Ryan Hoover recalls backing Robin and Alter after seeing his earlier products, and notes the $100 million acquisition.X
  • Robin, Dom, and Jon together by the waterfront
  • Engadget reports that Google bought Alter, an AI avatar startup, for about $100 million to compete with TikTok.
  • NOTREAL Instagram profile showing 115K followers and animated series including NOTREAL House and BFF Betrayal.
  • NOTREAL TikTok profile showing 146K followers, 4.2 million likes, and pinned videos with 5.6 million and 18.9 million views.
  • Ryan Hoover recalls backing Robin and Alter after seeing his earlier products, and notes the $100 million acquisition.

Behind the scenes with the NOTREAL team: working, traveling, and spending time together.